In January 2013, Victoria's (Crave CEO/Co-Founder) close friend died of a drug overdose. The need for something to be done was evident to brother and sister, Josh (Co-Founder) and Victoria Rich. The loss of their friend not only birthed a passion to see their city changed but the mindset of an entire generation shifted. The idea was to throw the biggest party their peers had ever seen then present them a message of purpose at the end of the night. They envisioned hundreds, even thousands of students set free from their addictions. Dream became reality and so it began. The movement; a party with purpose. CRAVE was born.
CRAVE is for the one, for if that one is changed they will go change another, until a movement has begun.